Modern Editorial and AI

It is clear that the world of photography is constantly evolving. With the advent of new technologies, we are witnessing a significant shift in how photographers and editors create and work with images. One such technology that is set to change the landscape of modern editorials is the use of AI-created images.

AI-created images are computer-generated images that are created by artificial intelligence software. This technology has already begun to make waves in the world of photography and is set to revolutionize the way we work with images. Let’s take a look at the positive and negative differences that will arise from this new technology.

Positive Differences:

Speed: AI-created images will be created at lightning speeds, allowing photographers and editors to produce work much more quickly than before. This will also lead to quicker turnaround times, which is a significant advantage for the fast-paced world of modern editorials.

Consistency: AI-created images will be consistent in quality and style, allowing photographers and editors to create a uniform look and feel for their work. This will be especially beneficial for brands and businesses that require consistent branding across all their marketing materials.

Flexibility: AI-created images will be easily adaptable, allowing editors to make changes to the image without having to reshoot. This means that images can be tweaked and adjusted to meet specific client requirements, without the need for additional photoshoots.

Negative Differences:

Lack of Originality: AI-created images may lack the creative spark and originality that comes with a human touch. This means that images may begin to feel more generic and less unique than they did before.

Difficulty in Navigating: AI-created images may be difficult to navigate and work with for some photographers and editors. This could lead to a steep learning curve for those who are used to working with traditional photography methods.

Lack of Authenticity: AI-created images may lack the authenticity and emotional depth that comes from a human connection. This could lead to a loss of emotional impact in editorial images, which could be detrimental to their overall effectiveness.